Why Your Marketing Videos Need a Tagging Strategy

Why You Should Tag Your Videos

Video tagging strategies help digital marketers manage their ever-expanding library of assets. A tag is a word or term describing your content asset. Applying this practice to video will help organize, sort, and display individual video assets, playlists, and libraries. Less than an hour in planning will save you hours of clean up later on.

One of the most skipped steps by a new video marketer is taking 10 minutes to develop a tagging strategy. Let's show you how quickly this can be accomplished.

Start by asking yourself how you already talk about your videos within your organization. It might be by internal department, product line, or region of your business. Use these dividing lines for your initial taxonomy. For example, if you sell a line of personal care products, you may define a set of top-level categories:

• Soaps
• Perfumes
• Lotions
• Aftershaves

You may want to add several sub-categories under each of these top-level categories, but keep it simple. Most people skip this important step and never create even a basic taxonomy, so simple is better if it means it will be used.

Now you have your tagging strategy. The last thing to do is to print out your categories, write it on a sticky note, or whatever works for you and your team. Share it with two groups of people within your organization:

• Uploaders. Often the content creators who make video content available to your organization.
• Publishers. The individuals responsible for making the content live.

Stick this list to the side of their computer screens so they always have easy access to it.

So take a few minutes, build your tagging strategy, and before you know it, you'll have videos all over the internet because of a simple tag.