MARKETING STUDIO

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Video Marketing Best Practices for Better Results

Join a panel of Brightcove marketing experts as they provide clear best practices, processes, and applicable methodologies you can use to start seeing more results from your video and streaming strategies.

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Video captures the attention of customers and prospects at every stage of the purchase journey. Drive awareness with video on your website, social media accounts, and e-commerce pages. Or create branded video destinations for your B2B video marketing strategy. Wherever you want to go, we have the technology, services, and support to take you there.

Discover how video moves the customer journey

Video marketing is easy with the right video marketing solution. Manage all of your video content right in one platform while controlling who has access across your teams. Edit, add interactivity, modify metadata, and integrate across your CMS, CRM, MAP, and social platforms to publish with just a couple of clicks.

Let video metrics like play rate and engagement help you make more informed marketing decisions. Go deeper with Brightcove’s quality of experience (QoE) and interactivity analytics to iterate and keep audiences engaged. Best of all? Sync your data with your MAP, CRM, and other marketing and analytics tools for effortless implementation that drives results.

Explore video insights

You need video marketing tools that help you work faster and smarter, with the peace of mind that your content is protected as you scale your efforts. With Technology & Engineering Emmy®Award-winning features, the trust of the world’s top enterprises, and 24/7 global support, your marketing videos will reach new levels of effectiveness with Brightcove.

See how Video Cloud can help you

Streaming video can tell your brand story more powerfully and effectively than any other medium. From building pipeline to driving revenue, video reaches its full potential with Brightcove Marketing Studio.

Here are just a few of the great enterprise brands we've worked with.

What can an accounting software maker like Xero show with video? Most of all, results.

You don’t need a product you can show to get great results with video. Just ask Xero – when this accounting software company wanted to boost customer retention, they turned to video.

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FEATURES AND BENEFITS

Deepen engagement with interactive features.

Explore polls, quizzes, shoppable video, and other ways to involve your viewers.

Interactivity

Make better decisions with better analytics.

Our engagement scores and other exclusive metrics tell you what interests your customers and motivates them to buy.

Insights

Be where your customers are.

Publish to the most popular social platforms and be part of the conversation.

Social media

Create immersive video experiences your customers will love.

With customizable templates and an easy-to-use interface, building interactive streaming experiences, branded portals, and video landing pages is a snap.

Brightcove Gallery

Make your content accessible for all.

Deliver the best possible video experience for all your audiences.

Accessibility

Extend the capabilities of your marketing technology.

What do you wish your technology could do? Integrations, both native and from our partners, can make it happen. See them all in the Brightcove Marketplace.

Brightcove Marketplace