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According to Research and Markets, OTT revenues in APAC are projected to climb to $54 billion in 2026, up by 90% from the $29 billion recorded in 2020. However, as the OTT market in APAC becomes increasingly competitive and saturated, no streaming service is safe from churn, and we see ‘cord-cutting’ behaviour carrying over into the OTT space. Content owners and licensors must consider the paths to creative growth in streaming and consider looking inwards for growth.
In this session, Marty Roberts, VP of Media Analytics shares solutions on how businesses can drive growth from their existing customers and maximise the value of current catalogue by harnessing data-driven analytics to inform best business efforts.
Speakers
Marty Roberts
Former SVP, Product Strategy and Marketing
Brightcove
Marty Roberts is the Senior Vice President of Product Strategy and Marketing for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty's focus is on advancing the media industry through data-driven, actionable insights.
Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.