Cologne, Germany 
Back to All Events
Overview
DMEXCO is Europe’s leading digital marketing and tech event. DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation, bringing together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with expositions, pioneering keynotes, lively debates, and informational masterclasses outlining the future of the digital economy and driving market value.
Brightcove experts will be at DMEXCO to discuss how its industry-leading online video platform helps both enterprise and media organisations in the EMEA region to supercharge their business growth with video.
Visit Hall 7 Booth F-031 to learn more.
MASTERCLASS SESSION: STREAM BIG: USING VIDEO FOR MAXIMUM IMPACT
SYNOPSIS
Streaming’s impact on the bottom line continues to rise, with 91% of businesses using video as a marketing tool and 96% of marketers seeing video as an important part of their strategy*. Video is powerful fuel for generating leads, closing sales, and driving revenue – if you’re using it to its full advantage. Join us on the 21st September 2023, from 10:30AM - 11:00AM at MC7B with Meta Karagianni, VP Head of Content Services Practice International, Brightcove as we take you beyond using video tactically and help you start thinking about it strategically so you can realize the benefits of your streaming investment.
In this interactive session we will explore:
- Where your business sits on the video maturity scale
- The maturity-related challenges organisations face today and how to address them
- Using KPIs to link streaming video with business outcomes and maximise its impact
---
Speakers
Meta Karagianni
VP, Head of Content Services Practice, International
Brightcove
Meta is a dynamic international marketing and strategy professional bringing more than 20 years of experience to Brightcove. Based in London, she has expertise that spans a broad range of areas including commercial alignment, marketing strategy and planning, go-to-market strategies, campaign and program planning and execution, marketing measurement, organizational design, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and enablement.
Before joining Brightcove, Meta spent 10 years at SiriusDecisions/Forrester where she led the CMO practice across EMEA and APAC. In that capacity she partnered with chief marketing officers/marketing directors and their teams supporting them to transform their efforts impacting functional and business performance and is a recognized thought leader and keynote speaker.
Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland, and a BA in information technology from Athens University of Economics and Business in Athens, Greece.