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On Demand Event

MarTech Talk APAC - Be a part of the retail and e-commerce martech transformation

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Agenda

Be a part of the retail and e-commerce martech transformation



Date: 25th June 2024 Time: 3:00PM - 3:45PM (SGT)

With consumers increasingly demanding personalised experiences and seamless interactions across multiple channels, businesses are turning to martech to unlock new avenues for engagement and loyalty.

As a result, retail and e-commerce are undergoing a profound transformation driven by the integration of martech solutions. So how do you get on board?

Join Brightcove in the next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion where we’ll explore:

  • Where your customer journey isn’t dealing with the questions shoppers need answers to before purchase
  • Using video at key customer journey touchpoints, including reducing returns
  • Buying complementary tech that keeps your CTO happy

Join this panel discussion to learn where your current customer journey is stopping your browsers from becoming purchasers.

Speakers

Greg Armshaw

Greg Armshaw

Senior Director Strategy
Brightcove
Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.
Neha Dadbhawala

Neha Dadbhawala

Head Of Martech
SEEK

Neha Dadbhawala is a seasoned professional driven by the mantra of crafting scalable, high-performance, fault-tolerant, and available systems. She currently serves as the Head of MarTech at SEEK, leading the charge in constructing a sustainable and scalable marketing tech infrastructure tailored to serve both the candidate and hirer market segments in APAC.

With an unwavering focus on driving operational excellence and leveraging technology innovation, Neha's leadership at SEEK APAC embodies her commitment to fostering agility and preparing organizations for scalable growth.

With a career spanning over 15 years across diverse sectors from customer success to digital marketing and operations, Neha brings a wealth of experience in this space . Prior to her current role, Neha held key positions in big tech companies like Macee, Intuit and Vmware building omnichannel marketing operations on a global scale.

Peggy Salz Headshot

Peggy Salz

Founder
MobileGroove

Peggy Anne Salz is one of the most influential and compelling speakers in the mobile marketing space. As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups—Peggy is recognized as one of the leading experts shaping the mobile world.

As a journalist, analyst, content strategist, and in-demand online talent, she produces webinars, podcasts, and video shows to educate marketers on the latest trends in mobile and app marketing, customer engagement and experience, and equip companies to achieve profitable and sustainable growth.

Peggy is also a nine-time author, a Forbes Senior Writer, and a guest contributor for a variety of leading media outlets, where she shares her insights into CX innovation, business transformation, and how brands and marketers can grow through building trust and driving loyalty.

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