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analytics

OTT Churn

OTT Churn: Everything You Need to Know

AnalyticsChurnOTT
News Publishers

Key Video Metrics for News Publishers

AnalyticsAudience EngagementMonetize Content
Increasing OTT Engagement

Increasing OTT Engagement With Aggregated Video Analytics

AnalyticsAudience EngagementMonetize Content
Lead Scoring

Video Marketing Metrics: How to Score Leads

AnalyticsAudience EngagementVideo Data
Buyer Personas

Optimizing Buyer Personas With Interactive Video Metrics

AnalyticsInteractive VideoVideo Data
Content Personalization

Better Content Personalization with Video Analytics

AnalyticsCustomer ExperienceVideo Data
Video KPIs

Video KPIs: Do Your Metrics Match Your Business Model?

AnalyticsB2BBuyer Journey
Launching An OTT Service

Launching Your Own OTT? Things You Need to Know

OTTAnalyticsBranding
Context Aware Encoding

Context-Aware Encoding: Testing for Cost Savings and QoE

AnalyticsCDNContext-Aware Encoding
A-B Testing Video Landing Pages

A/B Testing Video Landing Pages

Audience EngagementAnalyticsVideo Data
Growing Revenue and Engagement

Growing OTT Ad Revenue Without Losing User Engagement

AVODOTTMonetize Content
Interactive Video for E-Commerce

Getting the Most Out of Interactive Video for E-Commerce

Interactive VideoCustomer ExperienceAnalytics
QoE

Making QoE Actionable for Video Streaming

CDNCustomer ExperienceMonetize Content
Lisa Gately on PLAY S1

Optimizing the Content Life Cycle in the Age of Streaming

AnalyticsAudience EngagementCustomer Experience

Experience Management Connectors: AEM and Sitecore Enhancements

AnalyticsIntegrationScalability

Connecting Video Data to Your Marketing Automation Platform

AnalyticsIntegrationVideo Marketing
Firebase OTT

How to Setup Google Analytics 4 for OTT Video Services

AnalyticsMonetize ContentOTT

How to Use Attribution Video Marketing Metrics that Matter

AnalyticsB2BVideo Marketing

Collecting and Using Video Analytics to Drive Demand

AnalyticsIntegrationVideo Data