Build A Competitive Advantage With Your Content Team

DESCRIPTION

Content plays an essential role in buyer and customer engagement. Yet, many organizations are degrading the experiences they deliver with their current practices. By investing in a content function, marketers can drive greater impact on company performance and build a competitive advantage.

In this episode we’ll share findings from recent Forrester research on content practices and show how marketers that upgrade their content skills will prevail in a digital-first world. This episode will help you:

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• Identify content practices that most affect the buying process and customer experience -Learn how your current content skills stack up and identify areas for improvement
• Gain practical tips for advancing capabilities and setting up a content team for success </p>

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See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world.

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.