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HEALTHCARE

Human connections are an essential part of healthcare — and making connections is what video does best.

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Whether you want to educate patients or medical staff, build relationships between patients and providers, or demo medical devices, nothing engages audiences like video.

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Re-Thinking Storytelling to Grow Audience & Drive Measurable Results in the Streaming Era

Author and Showrunner Jay Acunzo (ex-Google and HubSpot marketer) will help us rethink what it means to be a storyteller, not only to share information but to build relationships.

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Build relationships with video.
The importance of the doctor-patient relationship hasn’t changed since the dawn of modern medicine. What has changed, though, is how that connection is made. Today, video can effectively accomplish much of what had to be done in person not long ago. In an overburdened healthcare system constantly searching for ways to deliver care more efficiently, video can make a big difference.
Train staff and educate patients.
Healthcare today has to explain a lot of things to many different viewers: physicians and nurses need training on how to use the latest equipment. Patients need to be informed about their treatment regimens and what to expect. Video is ideal for explaining these kinds of things because it ensures important information is conveyed accurately and it allows the person receiving the information to consume and review it at their own pace and as many times as they wish.
Want to make medical staff training more effective and consistent? These seven tips will show you how.
Video data informs decision-making.
Video generates the data you need to know how well your video strategy is working. Through integrations with commonly used business intelligence tools and built-in dashboards that present your video data visually, the Brightcove platform enables your organization to make better decisions to achieve your goals.
Manage and deliver video more efficiently.
With the many different uses healthcare organizations have for video, the cost to outsource and manage so much content can be prohibitive. Consolidating your video with the easy-to-use Brightcove platform allows you to manage and deliver everything in-house to keep costs down.
Investing in the Brightcove platform generates significant returns. This Forrester study explains the Total Economic Impact of Brightcove.

How Barrow Neurological Institute transforms lives by livestreaming brain surgery

As one of the world’s premier destinations for neurosurgery and neurology, Barrow Neurological Institute provides top-quality care for those suffering from brain and spine diseases, disorders, and injuries.
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The Aragon Research Globe™ for Enterprise Video, 2023
Understand the competitive landscape of the enterprise video market and why Brightcove is positioned as a Aragon Research Globe Leader.
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