Finastra TV: Building Your Own Company Channel

DESCRIPTION

In today's highly competitive environment, how do you stand out and build engaging relationships with your audiences? For many, it starts with embracing immersive video and streaming-first experiences or channels that attract, engage, and retain audiences.

In this episode, you will hear how Finastra, a leader in financial services software, delivered Finastra Universe TV, a dedicated streaming channel to provide its audiences with relevant content.

We will explore why Finastra made the strategic decision to deliver dedicated video and streaming channels, how they built support for the initiative with key internal stakeholders, the lessons they learned, and how they track and measure performance to inform future content strategy initiatives.

WHAT IS PLAYTV?

PLAYTV is Brightcove's very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV's streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world.

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.