69% of customers expect personalized digital interactions with businesses when receiving goods or services. For Blue Cross Blue Shield, this means making it easier for members to self-serve with video demos, tutorials, and plan comparison walk-throughs.
Challenge: Rather than picking up the phone, your members are increasingly accustomed to digital-first experiences whether they are looking for answers to plans, coverage questions or finding in-network providers.
Solution: With Brightcove, you can manage all your video content all in one place. Frequently asked questions, open enrollment tutorials, and more. We make it easier for members to self-serve and have their questions answered, and reduce the call volume for your staff.
Challenge: Your members can’t view your videos due to corporate firewall restrictions. You’re using one platform for your internal videos, and YouTube for external – analytics are dispersed and you don’t even own your own data.
Solution: Imagine if all of your videos were hosted on your website, creating a fully branded and seamless experience for your members. Eliminate firewall restrictions, generate more video views, own your first-party data, access insightful and powerful analytics, and lower call center volume.
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