Brightcove Bytes: Creating Value in Your Customer Experiences

Brightcove Bytes is a LinkedIn Live series that features industry leaders and subject matter experts addressing key video marketing and OTT trends in APAC.

According to eMarketer, the APAC region is home to 59.4% of the world’s digital buyers, and the region will continue to produce 55.3 million new buyers in 2022. Consumers today expect seamless services that provide them information and support to make informed decisions from pre-purchase to post-purchase.

As such, retail organisations need to look beyond the conventional, and invest in the right technology to be primed for growth amidst fierce competition.

In this first episode, Brightcove’s Greg Armshaw and Sendbird’s Vishal Kapoor address how businesses can take their eCommerce strategy to the next level with interactive video and a flawlessly embedded chat experience. They discuss:

• Insights on eCommerce and retail trends in the APAC region • The benefits of providing interactive digital experiences to your customers through video and interactivity • How interaction and engagement nets higher returns for your business in the long run