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Overview
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. This summit is the opportunity to sense check with industry experts, share insight on business-critical challenges and disruptive technology and drive the business forward collaboratively.
INSIGHT SESSION
Mind the Gap: How Video Can Drive Impactful Engagement and Accelerate Business Results (12 OCT, 9:45AM - 9:55AM BST)
Marketing leaders are expected to impact their organization’s growth strategy to achieve sustainable and profitable growth, yet one of the biggest challenges marketers face today is to “break through” the digital noise to deliver data-driven and proven engagement strategies. Video can play a pivotal role. For example:
- Video starts the journey as it is the number one engagement mechanism for anonymous visitors (PathFactory 2023 Study– The Rise of The Anonymous Buyer)
- Video converts buyers, with 95% of buyers reporting video played an important role in moving forward with a purchase (2022 Brightcove B2B Study)
Today, we have an opportunity and a choice: we can elevate video's role and leverage video's full potential as we plan and execute our campaigns and programs. Join us to learn some of the ways you can accelerate your goals by systematically integrating video content and leveraging video analytics in your engagement strategies.
Speakers
Meta Karagianni
VP, Head of Content Services Practice, International
Brightcove
Meta is a dynamic international marketing and strategy professional bringing more than 20 years of experience to Brightcove. Based in London, she has expertise that spans a broad range of areas including commercial alignment, marketing strategy and planning, go-to-market strategies, campaign and program planning and execution, marketing measurement, organizational design, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and enablement.
Before joining Brightcove, Meta spent 10 years at SiriusDecisions/Forrester where she led the CMO practice across EMEA and APAC. In that capacity she partnered with chief marketing officers/marketing directors and their teams supporting them to transform their efforts impacting functional and business performance and is a recognized thought leader and keynote speaker.
Meta holds an MBA from the University of Strathclyde in Glasgow, Scotland, and a BA in information technology from Athens University of Economics and Business in Athens, Greece.