Customer Funnel - how are retailers optimising stages of the site journey for stronger conversion?

Date: 4th June 2024 Time: 11:00AM - 12:00PM (GMT)

Join Brightcove and RevLifter for an hour-long virtual roundtable discussion with fellow industry peers to discuss ways to improve the customer purchasing funnel for stronger conversion in 2024.

Online retail conversion rates have seen significant declines post-pandemic, owing to changes in customer spending habits and the wider economic environment. During this relaxed networking session IMRG will share an overview of total online market performance and reveal a breakdown of customer funnel trends in the UK, and engage in open discussion on key questions:

• What do you see as the purpose for your homepage?
• What tactics have you tried to get visitors onto product pages?
• Have you done anything to optimise the product page for conversion (% who click on ‘add to basket’)?
• Have you found any best practice for the basket review page?
• What have you done to optimise conversion at the checkout?
  
  Industry experts will share ways to optimise the customer funnel and share your own experiences, asking questions that will help inform your growth strategies.
  
  Key takeaways:
  
  
• Customer funnel trends: Hear from IMRG and industry experts on the latest customer funnel trends
• Conversion rate boosts: Consider ways to improve conversion rates across the site journey
• Strategies to engage: Think about the new and effective ways to engage customers in 2024