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Overview
MARKETING LEADERS SUMMIT ANZ 2024
Date: 23rd October - 24 October 2024
Time: DAY 1 | 8:30AM - 5:30PM, DAY 2 | 9:00AM - 4:00PM
Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2024 with a refreshed format to guide you through the year ahead.
As the operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
Agenda
Challenger Session: New Opportunities, Unexpected Places: Nimble Players that are Changing the Game
Date: 24 October 2024
Time: 2:05PM - 2:50PM
__Key Discussion Points:
Sustainable Growth of a Cult-Like Following: We’ll explore the strategies that enable brands to cultivate a dedicated, passionate audience, turning customers into advocates. The discussion will examine what hyper-community looks like when scaled, and how brands can maintain authenticity while expanding their reach.
Balancing Localism with Innovation: In a world where local connections and global innovations are both crucial, brands face the challenge of integrating these elements effectively. This session will discuss how to strike a clever, potent balance that resonates with diverse audiences and how to activate this balance across both physical and digital platforms.
Establishing Lasting Relevance in Trend-Heavy Spaces: With trends constantly shifting, maintaining relevance is more challenging than ever. This discussion will offer insights into how brands can stay ahead, ensuring their message and community remain strong, regardless of the latest trends.
Speakers
Greg Armshaw
Senior Director Strategy
Brightcove
Chris Grant
Co-Chief Executive Officer & Co-Founder
Unyoked
Chris Grant co-founded Unyoked with his twin brother Cam, on a mission to connect people with high-quality nature experiences. Chris sees his role as solving modern problems with ancient remedies by making the wilderness more accessible to everyday people.
For Chris, nature has the ability to be the antidote for the stresses of modern life, and by nestling Unyoked’s minimal impact, off-grid cabins in unique locations, it provides an educational tool for people to put nature into perspective in a way that no technology can replicate.
With 130 cabins already in situ, and more than 1 million hours in nature facilitated, Unyoked is just getting started.
In 2023, Unyoked received a $28 million raise to help them expand into Europe. Chris, and his brother Cam, were recognised in The Australian's Top 100 Innovators in 2021, 2022 and 2023.
Rory Costello
Chief Commercial Officer
Koala
Rory Costello is the Chief Commercial Officer at Koala. Known for disrupting the mattress industry, Koala is now taking aim at the broader (broken) furniture industry with products and experiences that are beautifully designed and ethically made. Rory’s team drives all aspects of brand, marketing, and commercial strategy.
Before joining Koala, Rory spent several years with McKinsey & Company in London and Silicon Valley, advising global clients in the Marketing & Sales practice on high-impact strategies. His journey then took him to eBay Australia, where he led Loyalty and Buyer Engagement Marketing, significantly enhancing customer experiences and brand loyalty.
Rory is deeply curious about DTC business models and how brands play at the intersection of consumer behaviour and the broader culture around us. He’s also always up for the right brand collab, so come say hello.