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Overview
True engagement with video is maximized when the viewer is reminded there are humans involved—humans with stories to tell, emotions to express, and experiences to relate. And nowhere is this more applicable than in healthcare, where the stories being told can vary widely in tone and complexity.
Join Ron Sas, Senior Creative Director from VITAS Healthcare, as he explains the unique challenges his organization faces—and tackles—as it relates to telling stories with video in healthcare. During this 45-minute session Ron will be joined by Eric Rudolf, VP of Growth Programs for Brightcove and Jill Roberson, Senior Director of Product Marketing for Sitecore, who will guide the discussion. This live session will include conversations around using video storytelling to:
- Explain complex healthcare offerings
- Resolve misconceptions around services
- Drive brand and name recognition within a niche community
- Increase recruitment rates for key clinical positions
This session will include a live Q&A.