First Party Data Management: Don't Bury it - Use it!
PLAYTV by BrightcoveHow well do you know your customers? With a cookieless future on the horizon, marketers are challenged to adapt new strategies for data collection and management. Now is the time to take control and prioritize first-party data. When done right, first-party opens the door for marketers to personalize content and experiences in a way that can strengthen customer relationships. In this episode, you’ll see examples of businesses leveraging first party data to add real value to their businesses, as well as some potential first steps to building the kind of destinations that encourage your customers to share more of their data with you.