VIDEO MARKETING
Check out our B2C solution guide that includes practical examples of how you can evolve your video strategy to drive positive outcomes at each stage across the B2C customer journey.
Video’s versatility for building a brand, selling products and services, and strengthening customer loyalty is unmatched, because there are so many ways you can use it. Every customer is on a journey, and video quickly moves them toward their destination, whatever it is.
Want to add video to your marketing with the same tools you’re already using? Brightcove Marketing Studio is as powerful as it is easy to use.
If you want to stir people’s emotions, convey authenticity, and build trust in your brand (and what marketer doesn’t), there’s no tool more powerful than video. With video, you do much more than tell your brand story; you build strong bonds with customers and prospects alike.
Video builds trust and confidence. Learn how to strengthen these connections throughout the funnel.
If a picture is worth a thousand words, a video is worth a thousand pictures. Moving images effortlessly convey the vibe of your brand to let the world know what you’re all about. There is an authenticity to video that helps to create a relationship between you and your audiences.
Is your brand as appealing as it can be — as it has to be to win in a crowded marketplace? Find out How to Use Video to Boost Your Brand Perception.
The Brightcove streaming platform integrates with your martech stack (including marketing automation, CRM, and social tools and platforms) to make it easy for you to use video to reach audiences wherever they are and whichever device they’re on. You can maximize your teams’ productivity (and your ROI) by bringing video workflows into the tools you’re already using to simplify reporting and publishing across all channels.
Ready to take things to the next level? These 4 Advanced Strategies to Boost Your Video Marketing are for you.
Adding interactive features like polls, quizzes, branching, and chapters turns passive viewers into active participants and primes them to receive your sales message.
The data streaming video generates tells you so much about your customer and where they are on their journey. And when you know where they are, you’re better positioned to get them where you want them to be: ready to buy your product.
Are you measuring what you need to know to achieve your objectives? Watch Do Your Metrics Match Your Business Model: A Video Introduction.
There are many reasons why some of the world’s greatest brands trust Brightcove with their marketing video. Here are some of the most important: The Brightcove streaming platform lets you deliver beautiful live and on-demand video to every channel and on any device.
Streaming platforms all have different strengths, features, and track records. When evaluating them, it’s essential to choose one suited to your specific needs and objectives.
To help with your selection, here are 7 Ways the Right Streaming Platform Can Accelerate Video Marketing Performance.
B2B marketing leaders at companies like 6Sense, Finastra, and Sitecore share how their teams are facing the challenges of integrating marketing technology to drive success.
For the complete list, visit the Brightcove Marketplace.
Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.