Solutions for Tech
Solutions for Tech Companies
Differentiate your SaaS Marketing using video from Brightcove Marketing Studio™.
HOW TO DIFFERENTIATE
SaaS marketing strategies with video content that engages decision makers
Without physical products, SaaS companies need video more than other industries. Video marketing demonstrates the value and complexity of tech products, reducing both customer acquisition costs (CAC) and customer churn. Standing out against the competition is as simple as showing what your product can do.
Target potential customers
Integrations allow you to target potential customers with a unified product marketing strategy. Connect your social media accounts, marketing tools like MAPs and CMSs, and analytics platforms to distribute your SaaS videos and refine your marketing tactics. Learn about marketing integrations 
Satisfy existing customers
Reliable video helps you satisfy existing customers with high-quality content that matches your service’s standards. Live stream webinars, create video documentation portals organized by pain point, and never miss an opportunity to retain and upsell. Learn about reliable video 
Improve customer eduation
Interactive video improves customer education with overlays like quizzes, chapters, and branches to related content. Test comprehension, highlight relevant topics, and showcase new demo videos without ever redirecting them to another landing page. Learn about interactive videos 
Brightcove Marketing Studio™
Enterprise-Grade VIDEO COMMERCE PLATFORM
A solution for all of your SaaS Video needs
Marketing Studio is Brightcove’s video solution for technology and SaaS businesses that helps you reach your target audience and engage your customer base.
- Set your brand apart with video content as reliable as your service
- Unify your marketing team with connections across the tech stack
- Make data-driven decisions and set precise targeting with video
- Scale your business with the platform trusted by top global brands
The power of video at your service. That's Brightcove
TECH VIDEO SUCCESS story FROM SATISFIED BRIGHTCOVE CUSTOMERS
HOW XERO'S VIDEO VIEWING TIME INCREASED 150%
“The Brightcove integration to our Marketing Automation Platform supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey.”
PAT MACFIE
Global Director of Media, Xero
FROM OUR BLOG
What types of videos work best for e-commerce? Why is live selling so effective?
Learn more on our blog.
Interactive Video for Business [Research Report]
In 2015, Demand Metric released a Brightcove-sponsored report on interactive video, with participation from our interactive video partners and customers. This report offers a high-level
Engaging Audiences with Interactive Video: Report Summary
Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, knowing your audience, appropriate timing, and on-point messaging has never been
HOW TO ADD INTERACTIVITY TO BUSINESS VIDEO
A common fear of marketers? That our message isn’t resonating with our audience. In fact, when a viewer watches 60% of our video we consider
READY TO GET STARTED?
Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.
