Jikiden supports internet financial services with video distribution. We provide total support for online seminar distribution, IR, and online distribution of general shareholders’ meetings conducted by banks and securities companies. Brightcove supports the core of this business.
SUPPORTING SECURE AND STABLE VIEWING ENVIRONMENTS FOR FINANCIAL INSTITUTIONS
Jikiden was established in 2004, a time when online securities companies were appearing one after another due to deregulation.
“How do financial institutions without physical branches build communication and relationships of trust with their customers? We thought that a system that would allow us to explain things in real time while showing our faces online and answering questions from customers would be effective, so we developed this service.”
“At the time of its launch, it was still the era of ADSL lines. Real-time video streaming was also still in the ActiveX stage of Internet Explorer. Even with three frames per second, it was still possible to feel a sense of ‘realness’. Also, there was no other service that allowed live Q&A, and at the time, most of the online securities and FX companies that had appeared were using it.”
The fact that they made proposals that took our customers into account was also a big factor. They are a reliable partner with whom we can work together to create services.
Masashi Hirayama
President, Jikiden Co.
At Jikiden, where around half of the staff have experience working at securities companies and financial institutions, we support the marketing of each company from a consulting standpoint, providing full support not only for software and connection-related matters, but also for the content of online seminars and the content of distributed materials.
ADOPTING BRIGHTCOVE AS HIGH-SPEED LINES BECOME MORE COMMON
The basic business model has not changed since the company was founded, but we have updated the delivery technology we provide in line with advances in Internet technology and the state of the environment.
“Before we signed a contract with Brightcove, we were using a flash-based system to provide general webinar-style content that combined video and documents. However, we gradually realized that there were limits to the way we could express ourselves using this standardized method of communication. In recent years, the viewing environment for seminar participants has improved, and the overwhelming majority of people now watch high-quality videos as a matter of course. If we don’t do something, people might say things like, “You can watch beautiful images on YouTube, but the images in the live seminars that are streamed are hard to see. So, in order to smoothly transition to an environment that can deliver higher-quality images more stably, we decided to introduce Brightcove.”
Online seminar distribution frequency: for daily distribution
Customer-generated edited videos: Combining in-house studio distribution
PROVIDING A ONE-STOP SERVICE WITH A RESELLABLE CONTRACT FORMAT
“They understood our business model well and were able to accommodate our contract as a resale partner, which was still rare at the time. In addition, the sales representative carefully explained the status of the API and how to use it in a way that suited the characteristics of the industry, and they were able to make proposals that took our customers into consideration. We felt that we could trust them as a partner to create services together.”
LINKING WITH IN-HOUSE SYSTEMS VIA API TO PROVIDE A SMOOTH DISTRIBUTION SYSTEM
Currently, Brightcove is embedded within ‘Go Stream’, which was developed in-house.
“Customers can receive videos using the Brightcove platform simply by logging in to ‘Go Stream’. The API for Brightcove Live was already well established, so it was easy to link it to our direct management system and develop it. We were also grateful that they developed additional APIs that we didn’t have at the start. It’s also great that we can maintain our services for customers without any problems, in line with technological innovations in the internet and computers.”
“With the previous VideoCloud Live, it was difficult to adjust the start time, so it was a little difficult to use, but with Brightcove Live, we can now adjust it using the API, so it has become even easier for our customers to use. Since we have many financial institution customers, the top priority is that it is secure. We also appreciate the fact that even if there is a minor problem, they can investigate the cause in detail.”
MAINTAINING STABLE DISTRIBUTION AND CONSIDERING NEW WAYS TO USE VIDEO
In addition to distribution from customers, we also distribute from our in-house studio. There are daily distributions, and at times there are as many as four or five per day. In addition to the distribution format using the studio attached to the company, there are also cases where we edit the data recorded by the customer and upload it to Brightcove and give them the tags.
WHAT ARE YOUR THOUGHTS ON THE FUTURE?
“At the moment, we are only using about 20% of Brightcove’s functions, so we would like to start using functions such as automatic captioning and advertising integration. Also, there is a possibility that VTubers will give financial seminars in the future, so we also need to work on this. To achieve this, we would like to use the Brightcove platform to create a stable distribution environment that will make our customers even happier.”
Direct Stream supports the services of financial institutions through stable and reliable distribution. As live streaming becomes more common, it seems likely that its role will continue to grow.
Brightcove offers a partner program for the resale of solutions licenses.
