Marketing

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VIDEO MARKETING ACROSS THE CUSTOMER JOURNEY

We’ve culled advice from some of the top professionals in the industry about how they use video. Following the custom...
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USING VIDEO CAMPAIGNS FOR CUSTOMER RETENTION AND UPSELL

This post explores how Brightcove uses video for customer marketing initiatives. Our first retention campaign quickly...
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VIDEO MARKETING TIPS FROM THE DETROIT SYMPHONY ORCHESTRA

So what can marketers learn from the Detroit Symphony Orchestra’s award-winning video programs? Let’s break it down t...
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LESSONS FROM LIVE STREAMING A SOLAR ECLIPSE

Brightcove talks about live streaming video’s technical and marketing considerations with Rob Rothfarb from San Franc...
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VIDEO IN MARKETING AUTOMATION: 3 UPDATES TO MAKE IT EASIER

Without Brightcove Audience or video in marketing automation, you’re missing key opportunities to fully leverage vide...
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ENGAGING AUDIENCES WITH INTERACTIVE VIDEO: REPORT SUMMARY

Marketers understand that interactive video delivers customized experiences, and the additional insights that it prov...
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FOUR WAYS TO CONVERT VIDEO VIEWERS LEADS

Marketers need a solid video strategy as video drives results. Consumers watch more video than ever, and businesses r...
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HOW TO PUBLISH CUSTOM STILLS AND VIDEO THUMBNAILS QUICKLY AND EASILY

The hybrid approach of capturing a frame and later uploading a custom image allows you to publish quickly and gives y...
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VIDEO SEO: 3 ON-PAGE TACTICS AND HOW TO AUTOMATE THEM

Unique URLs, schema tags, and sitemaps will help you keep your videos and your brand in front of viewers when using t...

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