Marketing

Cost, resources, and time don't have to prevent you from getting the most out of video.
Optimizing digital content for search isn’t always a best practice.
Are webinars and gated content relics of the past? Today's experts say yes.
From taxonomy to ingest to publication, video marketing depends on a strong foundation.
Interactivity offers a variety of features, playback options, and analytics. Learn what matters most in e-commerce.
In this article, we will explain how the Brightcove platform can support these marketers' challenges.
Good transcripts help search engines crawl and index your videos. But bad transcripts can do the opposite.
Accessible video provides more than legal compliance. It offers better SEO and a better user experience.
Market researcher Marci Maddox explores why companies need a video content strategy.

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