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Marketing

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DRIVING E-COMMERCE WITH VIDEO STREAMING

With an integrated tech stack, video commerce can drive awareness, sales, and community development.
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OPTIMIZING THE CONTENT LIFE CYCLE IN THE AGE OF STREAMING

Forrester's Lisa Gately offers research and advice on how to improve the four stages of the content life cycle.
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PROMOTING YOUR BRAND THROUGH VIDEO STORYTELLING

Jay Acunzo of “Unthinkable” shares tips on how to do brand storytelling on video (and how not to).
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SOLVING FOR PERSONALIZATION AND PRIVACY WITH VIDEO STREAMING

One-to-one personalization is still possible, but it requires more than just data.
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TIPS FOR EFFECTIVE VIDEO COMMUNICATION

Understanding social cues is imperative for video communication, but getting started with them doesn’t have to be int...
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The benefits of using Video Cloud as seen in LIXIL-X, LIXIL’s video owned media

Corporate owned media used to be centered around text and images, but with more and more people coming into contact w...
Financial_Services_Video_Marketing

3 REASONS FOR FINANCIAL SERVICES TO INVEST IN VIDEO MARKETING

Changes in consumers’ expectations and banking habits have made video marketing more important than ever.
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HOW TO BUILD CUSTOMER TRUST WITH VIDEO STREAMING

If you want to build customer trust, you’ll need to think beyond your products and services.
Myth_vs_Reality

3 MYTHS ABOUT VIDEO MARKETING ANALYTICS

Learn the truth behind three outdated yet enduring myths in video marketing analytics, and which metrics really matter.

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