Founded in 2019, Savoir média is a Canadian-based nonprofit organization, primarily supported by Quebec’s Ministry of Higher Education. The organization produces and broadcasts a diverse selection of 100% Quebecois, ad-free programming. As Savoir média continues to grow, it remains committed to delivering engaging content while providing an exceptional user experience.
MOVING AWAY FROM A COMPLICATED PLATFORM AND MULTIPLE SOLUTIONS
Before partnering with Brightcove, Savoir média relied on a complicated, unintuitive platform made up of multiple solutions. This setup resulted in a platform and user experience that felt outdated and unprofessional. Additionally, the lack of mobile app availability significantly impacted audience engagement.
As part of its mission to educate and connect viewers through tailored Quebecois content, Savoir média sought a video solution that had the following attributes:
- Ease to use
- Modern user experience
- Robust French language support
- Enhanced content discoverability
PRIORITIZING USER EXPERIENCE AND SEAMLESS DELIVERY
At the beginning of the project, we were very concerned about the discoverability of our content on the Internet. We presented structured data models and the development team added them to the project, which greatly contributed to the SEO of our content on the web.
Marie-Josée Lestage
General Manager and Executive ProducerFAST IMPLEMENTATION AND DEDICATED SUPPORT
As streaming continues to be a popular way for viewers to consume content, platforms must deliver a user experience that meets or exceeds industry standards set by giants like Netflix. With Brightcove’s support, Savoir média launched a modern, easy to use platform in just five months. This included launching mobile and Roku apps to ensure users could easily access videos and content.
Given Savoir média’s mission to connect with Quebecois viewers, robust content discoverability was critical to standing out online in an already crowded market. Brightcove’s advanced metadata management and structured data capabilities significantly enhanced web discoverability, ensuring viewers could easily find and engage with the content most relevant to them.
“At the beginning of the project, we were very concerned about the discoverability of our content on the Internet. We presented structured data models and the development team added them to the project, which greatly contributed to the SEO of our content on the web.” — Marie-Josée Lestage, General Manager and Executive Producer, Savoir média.
EASY INTEGRATION AND ACCESSIBLE ANALYTICS
A PLATFORM BUILT TO SCALE AND EXTEND REACH
Brightcove provided Savoir média with a solution that not only met its immediate needs but also positioned the organization for future growth. With Brightcove, Savoir média can work towards its goals, which includes reaching a wider audience by continuing to improve its searchability and expanding content offerings.
Since implementing Brightcove, Savoir média has achieved measurable success:
- 41% average video completion rate (up from 21%)
- 7.5% growth in video views
- 4% increase in time on platform
These results—achieved over the course of a single year—validated Savoir média’s decision to modernize its platform with Brightcove. The organization is confident in its ability to scale further, reach new audiences, and continuously improve the viewing experience.
