Video messages are a very convenient tool for communicating with a community of this size. We believe that Brightcove is the best solution for providing an efficient environment for viewing videos in stores.
Yotsuya Nobuyuki
Director, Technology Architecture & Service Management, Operations & Technology DivisionMcDonald’s Japan has been growing for 40 years and is the dominant player in the fast food industry. It now has nearly 3,000 stores. Unfortunately, the development of training programs has lagged behind. Until recently, the head office had been compiling training information in booklets. In that case, the entire booklet had to be reprinted and redistributed to all McDonald’s Japan stores every time it was updated. Furthermore, employees had to go to the back room every time they had a question and flip through the booklet to find the answer. With the number of non-native Japanese employees increasing and turnover reaching 50%, McDonald’s Japan needed to implement training for all employees in an efficient manner.
By using video training on iPads and Brightcove in the backend, McDonald’s Japan has revolutionized training for its multilingual employees. The revolution is not limited to training. Now, messages from the CEO and team building are also shared via video. Now, all teams can get the latest information they need with a single touch. By using Brightcove, McDonald’s Japan has been able to transform internal communication by energizing employees with video, accelerating the delivery of messages and training.
