How ONE CAREER Distributes Recruiting Videos to Job Hunters
ONE CAREER Inc. is an IT/HR service provider whose mission is to craft as many careers as there are people. Their services include ONE CAREER for new-graduate job hunters, ONE CAREER PLUS for those seeking to change jobs, and ONE CAREER CLOUD for corporate HR clients.
In 2021, ONE CAREER launched a video distribution service for corporate briefings and other events through YouTube Live as well as the ONE CAREER app.
Achieving In-app Video Distribution Quickly and Easily
ONE CAREER faced a turning point in February 2020. The emergency declaration to stay indoors during the COVID-19 pandemic led to the cancellation of in-person events such as joint corporate briefings. This drastic shift in business operations troubled both job applicants and HR departments. In an effort to break the deadlock, the company began streaming corporate briefings on YouTube Live.
“We were concerned about the reliability of YouTube’s data to determine things like viewer demographics and total video views,” said Mr. Tada. Furthermore, they needed to control which users could view the content and prevent unwanted disclosure of company information. “We wanted to create an experience for watching videos within our app by the end of 2020. While we still distribute videos on YouTube, we only use it for marketing.”
ONE CAREER initially considered building their own solution using AWS and compared it with other services. However, they decided to adopt Brightcove after considering the time and effort needed for development, as well as the cost in terms of training and maintenance.
“With the onset of the pandemic, our competitors also began to offer online and video services. We wanted to launch our service ahead of the curve, so the deciding factor was developing it quickly while keeping costs down,” said Mr. Tada.
“Brightcove meets our needs precisely; it’s simple to use and easy to understand. We were able to launch the service in two to three months, and since then, we haven’t needed to do very much development ourselves,” said Mr. Yamaguchi.
Three years after launch, ONE CAREER continues to appreciate the level of customer support and user-friendliness that Brightcove offers.
“Whenever I have questions, I email Brightcove’s account manager and customer support, and I always receive prompt responses. I often feel grateful to have a very good support system, including face-to-face communication and video calls,” said Mr. Yamaguchi.
Increasing Interest Among Students Who Viewed Videos
ONE CAREER is also starting to utilize Brightcove’s video data, and they’re providing feedback to recruiting companies on their video content based on user surveys.
“By distributing videos and gathering feedback, we successfully changed the employer brand perception of some companies. For example, one company changed from a large, old-fashioned firm to one with a flat communication style and a friendly atmosphere.
According to a survey of one client, 95% of students who watched the videos on their apps said that it “increased their aspirations for that company.” The survey also found that the number of entries actually increased by 10%.
Videos are not only enhancing student interest, they’re improving the efficiency of recruitment activities. Companies can see whether students who viewed videos applied to jobs and whether they’re progressing to the next stage of the selection process. We hope to use the data to increase the effectiveness of our video distribution,” said Mr. Tada.
Overall, students appreciate the new app because it provides them with a single destination to research companies, watch videos, and apply to jobs. And recruiters value it because, in addition to providing engagement data, the new system limits the disclosure of company information to job-seeking students.
This app serves as an excellent tool, providing convenience and value to both students and recruiters alike.
From Left: Mr. Kumpei Tada, Consulting Sales Division Event Producer/ONE CAREER for Engineer Service Director; Mr. Takuya Yamaguchi, Senior Engineering Manager/ONE CAREER Product Manager, Technical Development Division
Combining Video and Offline Data to Improve Recruitment
In the future, ONE CAREER wants to develop services that support more effective and efficient recruitment activities by combining viewing data with offline methods.
“After the pandemic, job hunting has increasingly taken on a hybrid model. However, I think we are merely mixing online and offline activities without effectively integrating them. A key challenge moving forward will be connecting users who have interacted offline with those who have interacted online. To achieve this, we need to make better use of data,” said Mr. Tada.
“Currently, we have a platform where job-seeking students can watch videos from recruiting companies, but in the future, we plan to implement more advanced content management. This includes distributing videos and sending messages based on applicants’ interest and attributes, allowing for seamless and thoughtful communication with students,” said Mr. Yamaguchi.
Through in-app video distribution, ONE CAREER supports the recruitment activities of hiring companies, setting a new standard for how recruiters use video in the future.