HOW SAVOIR MÉDIA CREATES ACCESSIBLE AND UNIQUE VIDEO CONTENT

JESS R on January 8, 2025

Founded in 2019, Savoir média is a Canadian-based nonprofit organization, primarily supported by Quebec’s Ministry of Higher Education. The organization produces and broadcasts a diverse selection of 100% Quebecois, ad-free programming. As Savoir média continues to grow, it remains committed to delivering engaging content while providing an exceptional user experience.

MOVING AWAY FROM A COMPLICATED PLATFORM AND MULTIPLE SOLUTIONS

Before partnering with Brightcove, Savoir média relied on a complicated, unintuitive platform made up of multiple solutions. This setup resulted in a platform and user experience that felt outdated and unprofessional. Additionally, the lack of mobile app availability significantly impacted audience engagement.

As part of its mission to educate and connect viewers through tailored Quebecois content, Savoir média sought a video solution that had the following attributes:

  • Ease of use
  • Modern user experience
  • Robust French language support
  • Enhanced content discoverability

PRIORITIZING USER EXPERIENCE AND SEAMLESS DELIVERY

After reviewing several video solutions, Savoir média chose Brightcove for its comprehensive and cost-effective offerings, tailored to the needs of a small team. With Brightcove, Savoir média prioritized improving the user experience and scaling its programming capabilities.

At the beginning of the project, we were very concerned about the discoverability of our content on the Internet. We presented structured data models and the development team added them to the project, which greatly contributed to the SEO of our content on the web.

Marie-Josée Lestage
General Manager and Executive Producer

FAST IMPLEMENTATION AND DEDICATED SUPPORT

As streaming continues to be a popular way for viewers to consume content, platforms must deliver a user experience that meets or exceeds industry standards set by giants like Netflix. With Brightcove’s support, Savoir média launched a modern, easy to use platform in just five months. This included launching mobile and Roku apps to ensure users could easily access videos and content.

Given Savoir média’s mission to connect with Quebecois viewers, robust content discoverability was critical to standing out online in an already crowded market. Brightcove’s advanced metadata management and structured data capabilities significantly enhanced web discoverability, ensuring viewers could easily find and engage with the content most relevant to them.

“At the beginning of the project, we were very concerned about the discoverability of our content on the Internet. We presented structured data models and the development team added them to the project, which greatly contributed to the SEO of our content on the web.” — Marie-Josée Lestage, General Manager and Executive Producer, Savoir média.

EASY INTEGRATION AND ACCESSIBLE ANALYTICS

Savoir média is a small team, currently made up of 15 people. Because of this, it was essential that the new platform and video solution were easy to manage and integrate with the current workflow. As an existing Brightcove user, Savoir média experienced a seamless integration with Brightcove Beacon. Brightcove’s API allowed for efficient data sharing with Savoir média’s data warehouse.

A PLATFORM BUILT TO SCALE AND EXTEND REACH

Brightcove provided Savoir média with a solution that not only met its immediate needs but also positioned the organization for future growth. With Brightcove, Savoir média can work towards its goals, which includes reaching a wider audience by continuing to improve its searchability and expanding content offerings.

Since implementing Brightcove, Savoir média has achieved measurable success:

  • 41% average video completion rate (up from 21%)
  • 7.5% growth in video views
  • 4% increase in time on platform

These results—achieved over the course of a single year—validated Savoir média’s decision to modernize its platform with Brightcove. The organization is confident in its ability to scale further, reach new audiences, and continuously improve the viewing experience.

HOW TN MARKETING REACHES MORE AUDIENCES ON MORE PLATFORMS

bc_campaign_editor_4 on December 9, 2024

SERIOUS DEMANDS, SERIOUS RESULTS

THE NEED

As a global video streaming service creating communities for hobbyists and enthusiasts, TN Marketing’s video content must adapt to multiple devices and platforms to further expand its relevancy to over 5 million registered enthusiasts.

THE ANSWER

With Brightcove Beacon™, TN Marketing effectively and easily engages customers on app-based streaming devices such as Roku and Amazon Fire TV, providing a lean back experience that’s desired by hobbyists who crave longer form content.

THE RESULTS

TN Marketing continues to see increased engagement across the board:

10 apps live on User Roku and FireTV

64% increase in viewer engagement with GetHealthyU TV in just two months

30-60% growth in amount of users viewing brand channels

20-50% growth of visitors to Roku and FireTV brand channels

TN Marketing, headquartered in Minnesota, is a global video streaming service focused on creating communities by engaging people with their passions. Its how-to instruction, centered around lifelong hobbies, reaches members in more than 150 countries. With multiple digital brand properties, a large number of subject matter experts and nearly 2,000 hours of owned instructional content, TN Marketing delivers engaging content to its online subscribers and visitors every day.

SO MANY AUDIENCES, SO MANY PLATFORMS

The Woodworkers Guild of America, GetHealthyU TV, and the National Bowling Academy, are just some of the communities that have been created and cultivated by TN Marketing. With more than 5 million registered enthusiasts in more than 150 countries, the need to provide fresh, robust and high-quality content has never been greater. What’s more, this content must engage audiences on all the different platforms and devices available today.

As more consumers cut the cord and subscribe to app-based streaming services such as Roku and Amazon Fire TV, there’s a growing desire for a lean-back experience. For example, a woodworking enthusiast might sit down in the living room for a longer video inspiring a new project. But then, he heads to his workshop and watches how-to instruction on his phone amid the tools and sawdust. These different viewing experiences inform and fuel a hobbyist’s passion, and it was vital for TN Marketing to ensure a high level of engagement every time.

3 KEY AREAS TO CREATE CONSISTENCY AND GROWTH

GIVE YOUR VIEWERS WHAT THEY WANT: CONTENT THATS OVER THE TOP

GET THE PLAYBOOK

TN Marketing needed a solution to extend its reach to new devices and platforms as it focused on three main priorities:

  • Seamless experiences: To add value to its existing member base, a seamless and consistent experience across devices increases member loyalty and viewing time.
  • Brand extension: To create new global avenues for brand awareness and member acquisition through new partners and platforms.
  • Viewer insight: Use analytics to better understand content preferences and viewing behaviors, enabling TN Marketing to guide content development planning efforts.

We see the opportunity to further evolve our video delivery to align with new viewing behaviors and preferences. Brightcove Beacon allows us to do this quickly, easily, and with the latest technology at the forefront of the streaming video industry.

JIM KOPP

EVP AND GM OF DIGITAL BUSINESS, TN MARKETING

However, expanding into the connected TV market with such a large number of branded online communities would require extensive technology investments if done in-house and constant upkeep as platform requirements shift over time.

THE BRIGHTCOVE BEACON SOLUTION

TN Marketing turned to Brightcove® for a solution to deliver high-quality connected TV applications across its branded properties. Brightcove Beacon was recommended as a solution built to meet its current over-the-top (OTT) needs and serve as a scalable delivery service as the device landscape continues to evolve.

“We chose Brightcove Beacon to develop our direct-to-consumer OTT applications because its platform makes it easy to configure consistent TV-like experiences for our individual audience needs, thereby helping us get to market as efficiently as possible” said Neil Rice, Vice President of Technology at TN Marketing. “With our long relationship, we knew we could count on Brightcove to deliver the video experience our viewers have come to expect as we expand our presence onto these new platforms.”

The company has launched its branded applications on Roku and Amazon Fire TV. With more devices and platforms undoubtedly on the way, Brightcove Beacon remains the ideal solution to help TN Marketing meet the needs of its evolving audience.

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