Kathy Klingler is Brightcove’s Chief Marketing Officer responsible for the company’s global marketing strategy, overseeing worldwide marketing, brand and creative, digital strategy, global demand generation, and corporate communications. She has deep expertise in leading and transforming high-performing global marketing organizations across multiple industries and customer segments, reinvigorating major brands with a customer-first focus, leading to profitable growth. Kathy is committed to advancing Brightcove’s mission to be the world’s most trusted streaming technology company.
Before joining Brightcove, Kathy was senior vice president and global head of marketing, communications, and customer experience for cybersecurity SaaS technology company Rapid7, driving profitable growth across commercial and enterprise businesses and raising brand relevance in a highly disruptive category. She served as Chief Marketing and Customer Experience Officer at Blue Cross Blue Shield, a leading healthcare payor with over 3 million members, and in her role as Chief Marketing and Communications Officer, she was responsible for leading Santander’s expansion and launch into the U.S. market. Additionally, Kathy has held senior leadership roles at Fidelity Investments, Kaplan Higher Education, John Hancock, and KPMG.
In 2023, Kathy was recognized by CMOConnect as a top CMO in Boston, and she previously received recognition from Bostinno for Boston’s 50 on Fire award, celebrating innovators in marketing and advertising. As an advocate for eliminating homelessness, Kathy has served on the board of Horizons for Homeless Children for over 15 years. Through her senior leadership roles, she has led impactful change across diverse and unserved communities in Boston and globally.