Brightcove Named “Best Overall Marketing Campaign Management Solution” In 6th Annual Martech Breakthrough Awards Program

BOSTON – August 18, 2023 – Brightcove Inc. (NASDAQ: BCOV), the world’s most trusted global streaming technology company, has been named the winner of the “Best Overall Marketing Campaign Management Solution” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

“This esteemed industry recognition from MarTech Breakthrough is a testament to our dedication to digital video marketing solutions that enable our customers to grow their businesses,” said Scott Levine, Chief Product Officer at Brightcove. “Our teams have been focused on innovation and execution to deliver a suite of new products, solutions and services that propel our customers’ business growth and continue our leadership position in the streaming technology industry.”

From creation to distribution and monetization, Brightcove’s video platform offers the technology and resources companies need to have control over their streaming content. With Brightcove, enterprise customers can unlock the power of video marketing to attract new audiences, sell more products and grow their brands. For media brands, Brightcove’s offerings can help them expand their reach, deepen engagement, and monetize their content.

The company was recognized for the value and innovation that its products bring to customers across the globe, including:

• Brightcove Marketing Studio: Enabling marketers to easily incorporate video into their marketing channels, this solution features an intuitive user interface. It allows integrations with popular social media platforms and martech tools, allowing marketers to expand the reach of their streaming content and track its impact.
• Brightcove Ad Monetization: Supported by strategic partnerships with Magnite and PubMatic, this service aids the monetization of live and video-on-demand (VOD) content with improved yield optimization to fill unsold ad inventory and increase revenue.
• Brightcove Audience Insights: A video analytics tool that provides real value on returning data for customers to drive sales and revenue. It brings forward transparent and robust insights into audience behavior and engagement with video content.
• Brightcove QoE Analytics and Insights: The Quality of Experience (QoE) Analytics and Insights solution helps customers understand the quality of the delivery of their streaming video content and measure its impact on user experiences. The easy-to-understand scorecard uses machine learning to transform raw data into actionable insights that customers and content owners can use to enhance the viewer experience, increase audience engagement and see how their video experiences are performing.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

“Brightcove, our 'Best Overall Marketing Campaign Management Solution' winner, helps companies own their digital future. On top of their robust tech stack, by providing insights they're helping customers enhance the viewer experience and increase audience engagement,” said James Johnson, Managing Director at MarTech Breakthrough. “Billions of pieces of content are produced daily with companies sitting on rich content. Brightcove helps meet the challenge of figuring out how to take greater ownership of that content and deliver it in a way that breaks through and reaches the right audiences.”

In more than 60 countries, Brightcove’s video platform powers the video needs of organizations across multiple industries.

For more information, visit Brightcove.com.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

About Brightcove, Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.