Neil Lieberman Joins Brightcove as Chief Marketing Officer

BOSTON, February 5, 2015 - Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that Neil Lieberman has joined the company’s executive team as Chief Marketing Officer. Lieberman will be responsible for driving Brightcove’s worldwide branding and positioning, as well as the company’s corporate marketing and marketing communications strategy.

"I am excited to welcome Neil to our team, as he brings deep experience in leading marketing organizations and a successful track record that covers several decades," said David Mendels, Brightcove’s chief executive officer. "Additionally, his expertise in cloud-based solutions will be crucial as we look to drive brand awareness, engagement and traction with prospective and existing customers in the year ahead."

Lieberman has more than 30 years of experience in marketing and business development for a wide range of software and technology companies. Most recently, he served as the Chief Marketing Officer for VFA, a provider of cloud-based facilities capital planning software and services. Previously, as the Executive Director of Unified Communications at AT&T, Mr. Lieberman led the development and launch of the company’s first cloud-based communications service. Prior to AT&T, he served as the Vice President of Marketing at Interwise, where he drove revenue growth and strategic partnerships that led to the company’s acquisition by AT&T. Lieberman has held other senior level positions at Intralinks, Monitor Company, Lotus Development Corporation and Information Resources. He received his BS degree from Princeton University and holds an MBA from the Sloan School of Management at Massachusetts Institute of Technology.

"I am delighted to join the Brightcove team at this exciting time in the company’s history," said Lieberman. "The exponential growth of video across multiple devices shows its potential to be the most influential media in the world for evoking and conveying emotions and ideas. Over the past 10 years, Brightcove has led the industry in delivering technology to help organizations unleash the power of video. As the company enters its second decade, Brightcove continues to maintain its leadership as a technology innovator and provide expert services and actionable insights that deliver value to customers around the world."

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,500 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.

Press Contacts
North America:
Mike Parker
InkHouse for Brightcove
781-966-4132
brightcove@inkhouse.com

Europe:
Sam Woodman
Waggener Edstrom for Brightcove
swoodman@waggeneredstrom.com
+44 20 7632 3840

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.