Brightcove Analytics
Brightcove Analytics
MAKING BETTER CONTENT DECISIONS STARTS WITH BETTER ANALYTICS
A state-of-the-art analytics platform with in-depth insights into audience behaviors and content performance, Brightcove Analytics tell you what you need to know to make informed decisions that will grow your business.
KNOW MORE ABOUT YOUR AUDIENCE AND CONTENT THAN EVER BEFORE
Understand your audience to achieve your goals
- External enterprise perspective – Get a feel for how your content is fueling your pipeline and what different levels of engagement mean for your funnel so you can optimize your strategy and improve conversion
- Internal enterprise perspective – Make sure your teams are getting the most out of the content you’re creating to promote employee satisfaction and retention
- Media perspective - Determine which content is keeping subscribers paying or viewers watching through ad breaks
Visualize your data
- Standard reports for performance and engagement are included in the analytics module
- Open API enables developers to create custom analytics reports and solutions
Get insights you can act on
- Brightcove’s exclusive Attention Index (as well as Top Titles and First Watched) in your dashboard will help you steer audiences to the most compelling videos and focus your promotional efforts on the right audiences
- Test and compare how the same content performs in different locations on your site with reports that include views per player and additional details as you drill down into particular players
METRICS TRACKED
Here are some of the metrics you will see in our analytics module:
- Daily unique viewers
- Engagement score
- Live seconds streamed
- Play requests
- Play rates
- Player load time
- Video engagement
- Impressions
- Video views
FEATURES AND BENEFITS
Essential Insights
Track a wide variety of metrics, from viewing device, destination, and geography to audience interest and engagement.
Performance reports
Detailed reports tell you the number of video views, traffic sources, device types, and device operating systems.
Engagement reports
See how users are engaging with your videos and what percentage of a video viewers are watching.
Interactivity data
If you have interactivity features enabled, you can get an even deeper look at their preferences and motivations.
READY TO GET STARTED?
Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.