EMPLOYEE ENGAGEMENT

Great things happen when you bring people together - be it collaboration, learning, problem-solving, or innovation.

Build bridges through video that allow ideas, knowledge, learning, and updates to travel freely across the entire organization. Be it large-scale virtual events (like employee gatherings), smaller interest/ initiative-based groups (task force teams, hobby club), or individual on-demand learning, video makes it better.

Leaders at every level - from the CEO to first-line managers - can improve their influence and impact with timely and transparent internal communications. Employees can share their knowledge, discuss new ideas, and work together more effectively.

Zoom fatigue is real. Leveling up the experience for more important moments like a town hall, a quarterly CEO update is critically important. But, it’s not easy. Amongst businesses that use live video in the workplace, 41% said streaming to remote employees was their biggest challenge.

Live streaming sustains high engagement levels, especially in large global organizations where personal interaction can be challenging​. It also reduces the need for in-person gatherings, saving on travel and logistics costs.

Safeguard corporate data and control access to sensitive information right from the start. Use single sign-on (SSO) and playback restrictions to create a secure, compliant environment that also takes the user experience into account.

When employees join or leave the organization, their access permissions can be updated easily in one central location, reflecting changes across all integrated systems, including the video platform. This simplifies user management and reduces administrative overhead.

If your company handles sensitive data or operates in regulated industries, SSO can help ensure compliance with data protection mandates.

Adopt a data-driven approach to content strategy (including employee-generated content) and keep your content aligned with employee interests, preferences, and needs, as well as the organization’s communication and development imperatives.

Mature video platforms help you to understand how information flows in your company, identify what resonates with your employees, and make data-backed decisions to optimize your communications. Pinpoint what most engages your employees and tailor your internal communication strategies, channels, formats, and messages to be well-received and acted upon.

Use engagement data to inform future video content. For instance, if tutorials have higher engagement rates, consider producing more tutorial videos. You can also create different versions of your videos (e.g., varying the intro, call-to-action, or content style) to see which performs better.

By continuously testing and optimizing based on engagement data, you can ensure your content remains relevant, engaging, and effective in achieving the desired business outcomes and reinforcing a culture of video communication.