Marketing

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HOW TO DRIVE SALES AT EVERY STAGE OF THE CUSTOMER JOURNEY

When it comes to communication, there are few mediums more powerful than video. Brands that use video for marketing s...
vid_analytics

COLLECTING AND USING VIDEO ANALYTICS TO DRIVE DEMAND

Video analytics are one of the most useful tools for digital marketers and communications professionals to determine ...
social-vvid

CREATING A SUCCESSFUL SOCIAL MEDIA VIDEO FOR YOUR BRAND

When creating a social video, it's important to use the right type of video in the right place. Social video distribu...
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BEST PRACTICES IN SOCIAL VIDEO: USING YOUTUBE FOR BUSINESS

YouTube is a platform where marketers can find new audiences to watch their video content. Brightcove provides tips o...
opt_landingpages

HOW TO OPTIMIZE YOUR LANDING PAGES FOR LEAD FORM CONVERSION

Marketers look to new web trends in order to give their business an edge. Learn how to optimize landing page video an...
twitter_busi

BEST PRACTICES IN SOCIAL VIDEO: USING TWITTER FOR BUSINESS

If you're a marketer, you use Twitter for industry news, search competitors and reply to customers. Learn best practi...
cisco_dm

HOW CISCO IS LEADING DIGITAL MARKETING WITH VIDEO

Users across the globe in departments as diverse as Marketing, Corporate Affairs, and Investor Relations are creating...
fb_vid

BEST PRACTICES IN SOCIAL VIDEO: USING FACEBOOK FOR BUSINESS

To interrupt without ire on Facebook, we need to produce innately shareable social video while optimizing this conten...
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What kind of video is suitable for conversion? – 8 types of video and 8 types of channel

Video is a great asset that sales and marketing teams want. It's a flexible medium that can make your brand look grea...

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