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Marketing

upload-embed-integrate

ADDING VIDEO TO YOUR WEBSITE: UPLOAD, EMBED, OR INTEGRATE?

CMS integrations are the best way to meet the workflow demands of content managers and the quality expectations of vi...
Social_Video

HOW TO USE ORGANIC AND PAID SOCIAL VIDEO

For video to be effective on social media, it must be properly managed and marketed with distinct organic and paid st...
Video_Boosts_Customer_Lifetime_Value

HOW VIDEO CONTENT BOOSTS CUSTOMER LIFETIME VALUE

The customer journey doesn’t end with a purchase. Here’s how you can use video to drive business success in the loyal...
Lead_Scoring

VIDEO MARKETING METRICS: HOW TO SCORE LEADS

More important than selecting metrics, setting thresholds, and assigning points is giving your model time to work.
Buyer_Personas

OPTIMIZING BUYER PERSONAS WITH INTERACTIVE VIDEO METRICS

Interactive video makes gathering customer feedback more convenient and relevant.
Content_Personalization

BETTER CONTENT PERSONALIZATION WITH VIDEO ANALYTICS

Video content data is more relevant. And with the right technology, it can be more accurate and easily harmonized.
Video_KPIs

VIDEO KPIS: DO YOUR METRICS MATCH YOUR BUSINESS MODEL?

While the key difference between B2B and B2C is subtle, it has a significant effect on how to use and measure video c...
Social_Commerce_-_Niche_Audiences

SOCIAL COMMERCE: REACHING NICHE AUDIENCES WITH MICRO-VIDEO

Video marketing on Pinterest will likely play a key role in reaching specific e-commerce audiences.
Interactive_Video_Customer_Lifecycle

INTERACTIVE VIDEO THROUGHOUT THE CUSTOMER LIFECYCLE

As buyers shift to a nonlinear journey, giving them more control isn’t enough; they need the right control.

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