Media

OTT_Churn

OTT CHURN: EVERYTHING YOU NEED TO KNOW

The OTT churn rate is a primary indicator of the health of a subscription video business and how successful it is ret...
OTT_strategy

OTT STRATEGY: TIPS FOR STAYING ONE STEP AHEAD

To compete in the OTT market, you need to keep your viewers’ attention by understanding who they are, what they want ...
OTT_Marketing

OTT MARKETING STRATEGIES: SEARCH AND SOCIAL MEDIA

OTT services have reached almost maximum market penetration in the US, with 99% of households subscribed to at least ...
OTT_Sports_Streaming

OTT SPORTS STREAMING INDUSTRY: OVERCOMING MARKET SETBACKS

Despite the challenges live sports face in the streaming era, there are plenty of opportunities for the sports league...
linear-channels-o-o-sites

BENEFITS OF LINEAR CHANNELS FOR O&O SITES

As media brands incorporate owned and operated properties into their strategies, tech vendors will need to support VO...
AD_Monetization

BRIGHTCOVE AD MONETIZATION: ONE YEAR AFTER LAUNCH

Our standalone advertising offering is continually improving, allowing you to stay competitive, earn more money, and ...
Video_Transcoding

VIDEO TRANSCODING: THE BASICS AND ADVANCED SOLUTIONS

What it is, how it works--from ingest to delivery--as well as advanced technologies like Dynamic Ingest, Context-Awar...
News_Publishers

KEY VIDEO METRICS FOR NEWS PUBLISHERS

Quickly identifying stories that drive viewer interest is paramount, and making the right content decisions depends o...
D2C_Sports_Video

3 WAYS SPORTS LEAGUES AND CLUBS CAN USE D2C VIDEO

Video can help sports leagues and clubs build a direct relationship with fans and generate additional revenue.

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