VIDEO DATA 101: APPLYING PERFORMANCE RESULTS
Overview
Watch this Bright Ideas webinar to discover why video data matters — and how you can use these performance results to your advantage.
ROI ASAP: MONETIZING VIRTUAL EVENTS
Overview
Virtual events are now the new normal for connecting and engaging audiences anywhere in the world and measuring virtual event ROI is going to be essential. While there are clear advantages of virtual events, including attendee’s video views data and engagement data, most organizations need to show ROI that translates into sales. In this Video Strategy Session, we’ll discuss several examples of how organizations are monetizing virtual event experiences from free, to sponsored, to paid.
HOW LIVE LINEAR CLOUD PLAYOUT IS CHANGING THE GAME
Overview
TV Technology called Cloud Playout a “game changer” for the broadcast industry, increasing flexibility and scale for live content. Let’s hear from broadcasters and digital-first media companies alike, about how this technology and industry shift has impacted their business strategies.
THE FUTURE IS HYBRID: EVENT STRATEGIES FOR 2021 AND BEYOND
Overview
Virtual events opened a lot of eyes last year. They started as a way for organizations to just get through 2020, but their unique advantages — like greater audience reach and content longevity far beyond the event itself — quickly became apparent. Now, with meeting and travel restrictions being lifted, more events will embrace a hybrid format with both in-person and virtual components. It’s truly the best of both worlds.
If you’re looking for ideas on planning and executing a hybrid event that your company and your audience will both talk about, this one-hour virtual discussion is for you. We’ll be joined by event planning pros ready to share their insights and expertise on how the hybrid model can make your next event your most successful one yet.
BUILD YOUR AUDIENCE: OTT MARKETING FOR 2021
Overview
Having great content is just the first step toward over-the-top (OTT) video success. Because even if you have Oscar-winners or exclusive sports rights, that high-value content is not going to get you where you want to go if viewers don’t know where to find it.
In this in-depth exploration of OTT marketing, we’ll cover the tactics you need to know to grow your audience and keep them coming back for more. Get valuable information you can use right away on:
- App store and search engine optimization (SEO)
- Social attribution campaigns
- In-app and in-platform ad placements
- And much more
TIPS FOR CREATING ENGAGING VIRTUAL EXPERIENCES
Overview
Whether it’s virtual meetings or virtual events, video fatigue can be very real. So how do you keep your video-based virtual attendees engaged, inspired, and showing up?
Join us for a candid discussion of video fatigue, as well as some practical and easy-to-implement ways to make your virtual meetings and events ones that your audience looks forward to being a part of. During this session we will explore:
- Surprising things people are doing on video meetings and events—instead of paying attention
- Key differences between virtual events and virtual meetings, and which one makes the most sense for you
- Strategies for for creating online experiences that are both interesting and engaging
OTT MONETIZATION 101: EVERYTHING YOU NEED TO KNOW ABOUT AVOD
Overview
The over-the-top (OTT) streaming market is expected to double by 2025. (Yes, double.) The market for advertising-supported video on-demand will grow by 120% – from a $24.3 billion industry to a $53.5 billion industry that will represent nearly 32% of the streaming market’s total revenue.
The time is now to seize your share of that growth and set up your business for success. Join us for a live virtual panel discussion on monetization best practices. You’ll learn:
- How to get started with AVOD
- What streamers look for in a service
- Why you should be making the most of audience data
- When to implement advanced strategies
- Industry trends for the future
VIDEOS THAT CONVERT: A 3-PART VIDEO SERIES
Overview
Video is an incredibly effective sales tool – if you know how to use it. And that’s just what this 3-part video series is all about. Whether you’re just beginning to build your marketing strategy around video or you’re looking to make the leap from “knowledgeable” to “expert,” you’ll find ideas and tips you can use right away.
We’ll cover what you need to know at every stage of the process, including:
- How to create videos that connect with your audience and get results
- How to tailor your video to specific stages of the buyer’s journey
- How to distribute your video for maximum impact
- How to use the data generated by video to gain the biggest ROI and fine tune your strategy
Here’s a breakdown of our three information-packed episodes:
DELIVER A FLAWLESS SCREENING EXPERIENCE AND BEAT THE PIRATES AT THE SAME TIME
Overview
It’s well known that piracy is rampant in digital media and entertainment. Less well known is how digital workflows’ measurement and traceability gives you the power to fight the pirates.
In this session, we’ll look at the technology trusted by leading entertainment companies for early-access viewing that’s completely secure, including:
- Digital rights management (DRM)
- Forensic watermarking
- Token authentication