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SEGMENT SYNC

Build audience segments based on video engagement data

TARGET CORE AUDIENCES WITH CONFIDENCE

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Segment Sync is for marketing and communications professionals who want to deliver tailored content to precisely defined audiences. By using video engagement data to create audience segments and syncing with MAPs and CRM platforms to activate specific campaigns, Segment Sync lets you target and nurture your audiences easily and confidently for greater business growth.

HOW SEGMENT SYNC IMPROVES YOUR MARKETING AND COMMUNICATIONS STRATEGIES

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Sync with MAPs and CRMs to drive pipeline

Integrate segments directly into your current tech stack with no disruptions. We offer MAP and CRM integrations with:

  • Blueshift
  • Braze
  • HubSpot
  • Sailthru
  • Salesforce Sales Cloud
  • Segment
  • S3
  • Custom S3

Learn more about these partners in the Brightcove Marketplace.

Use video engagement data to build distinct audience groups

Create audience segments based on viewers’

  • level of engagement
  • location
  • content interactions
  • device preference
  • subscription status

Check out how segments work in Brightcove Marketing Studio.

Automate workflows for more efficiency

Take the complexity and manual labor out of building audiences.

  • Once segments are built, they will automatically update with relevant audiences
  • Regular syncs with integrated MAP and CRM systems push segments directly to the tools you’re using

See the full picture with our support documentation.

SEGMENT SYNC USE CASES

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Lead Qualification
Set different segment tags to build a lead score in your marketing platform, then qualify them and move them along the funnel.
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Ideal Customer Persona (ICP)
Identify your ICP and create a segment that will report every viewer with similar behaviors and run a targeted campaign.
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Content Promotion

Entice a prospect who has watched a particular video with related content to deepen their engagement.

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Subscription Management

Identify various customer segments and lead them through their subscription or upgrade journey.

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