PLAY Season 2 is all about how to best monetize your content so you can keep growing your audience, your revenues, and your business. We’ll be exploring the best video ad strategies with Magnite, the world’s largest independent sell-side advertising platform. We’ll look at when it’s time to trade up from the all-in-one-box solution to a platform that’s more versatile. And we’ll go deep on quality of experience, or QOE, and reveal the four key metrics that determine whether viewers stay or go. So be sure to check out all the great content we have for you on demand and completely free — in PLAY Season 2.
Episode 1 – View From the Top: Optimal Strategies for Video Advertising
Episode 2 – Have You Outgrown Your OTT Solution?
Episode 3 – Metrics that Matter: Quality of Experience
Episode 4 – Everything to Everyone: Monetizing A Global Media Business with Yahoo
