The key to a successful online event is, without a doubt, the video content. The quality of the video content will determine the quality of the online event. For online events, it is important to choose a system that can deliver high-quality video and audio without any stress, and that can also collect viewing data for each participant. In this article, we will introduce a video distribution platform that will lead your online event to success.
__Table of Contents__
– [1. Video distribution platforms that will become increasingly important in the future] (#1-)
– [2. Using video viewing data to inform future marketing activities](#2-)
– [3. Simultaneous distribution to YouTube and Facebook](#3-youtube–facebook-)
– [4. Brightcove is a reliable partner for online events](#4-)
– [5. Online events are entering a new dimension](#5-)
## 1. Video distribution platforms will become even more important in the future
As we mentioned in “Online events will continue to be a focus in 2021. What should you consider when holding an online event? (https://www.brightcove.com/ja/resources/blog/thorough_understanding_of_virtual_events_1)”, the video distribution system is a key factor in increasing participant satisfaction in online events. There are two main points. The first is that it is possible to provide a comfortable viewing environment for participants. The other is the ability to obtain data that is unique to online events.
The most important factor in providing a comfortable viewing environment is image quality. If the video is rough or difficult to see, it can be a major source of stress. Even if you have put a lot of effort into creating good content, you must avoid compromising the quality by using a distribution system with poor image quality. The same applies to audio. The most important thing for a video distribution platform is to perform compression that does not degrade the quality of the video and audio being distributed over the internet, and to deliver high-quality video with low load to participants.
It is not enough to simply send high-quality video. The communication environment of participants varies. It is essential to have a system that automatically delivers videos with the appropriate amount of data according to the communication environment of each participant. If you are too concerned with streaming extremely high-quality video, you may encounter problems where the video cuts out depending on the participant’s communication environment. It would be counterproductive to cause stress to participants who have taken the trouble to join the event by making them watch a video that cuts out.
When online events were not as common as they are now, organizers thought it was enough to be able to deliver video, and participants did not care so much about the quality of the video. However, as online events become more widespread in the future, it will become more important to be able to provide a high-quality viewing experience. As the standard for online events improves, it will become the norm to be able to smoothly watch high-quality video. If you continue to think that “as long as the video can be distributed, that’s fine”, you may end up lowering the reputation of the event itself.
## 2. Utilizing video viewing data for future marketing activities
As we mentioned in the section on ‘Data’ and ‘After-sales Support’ that determine the success or failure of online events, viewing data for each participant is extremely important for online events. This is because it can be used to evaluate the content after the event has finished and for marketing activities. Of all web content, videos are the only content that can be used to evaluate the interests of viewers and the degree of their interest over time. Of course, data such as the average viewing time for videos is also important, but there is no way to make use of the characteristics of online content without using more detailed data.
However, in general, video distribution platforms themselves do not retain personal information, so it is not possible to obtain user information for viewers. For this reason, it is often not possible to obtain viewing data for each viewer, but this issue can be solved by linking with systems such as marketing automation (MA), customer data platforms (CDP), and content management systems (CMS). By linking with these systems, it becomes possible to store data on “who”, “which session” and “how long” they watched in each system. The stored data can be used to evaluate the content, as well as prioritizing the approach list after the event and efficiently following up with participants. Utilizing video viewing data is extremely important for maximizing the effectiveness of online events.
## 3. Simultaneous distribution to YouTube and Facebook
When you are broadcasting an online event, you may want to broadcast it live on YouTube and Facebook as well as on your own website. This will be an effective way to promote your event to your followers who have already followed your YouTube channel or Facebook page account but have not yet registered for your online event.
This is also true for on-demand distribution as well as live streaming. There will also be an increasing number of cases where events are announced using teaser videos on social networking sites such as YouTube, Twitter and Facebook. In such cases, the person in charge will need to efficiently implement video distribution and improvements, and there will be a need for an efficient video distribution platform for uploading and analyzing videos for each social networking site.
## 4. Brightcove is a reliable partner for online events
Brightcove provides a video distribution platform that is highly available and scalable, and capable of delivering high-quality video. It has a proven track record in a wide range of fields around the world, both B2B and B2C, and has been used for large-scale events with hundreds of thousands of simultaneous accesses. The following is just a small sample of online events that have used Brightcove’s solutions.
– HENGE NOW
– Treasure Data PLAZMA
– SoftBank World
– SXSW Conference & Festival
Of course, it is possible to reach viewers using various channels for on-demand and SNS distribution after the event, as well as live distribution, and to measure the effectiveness of the event by linking with various systems.
## 5. Online events take on a new dimension
We have introduced the perspectives necessary for online event video distribution systems. Online events must not only satisfy participants, but also achieve the greatest results for the organizer. To do this, you need a system that not only succeeds as a business, but also takes into account efficient operation. Brightcove has supported many online events around the world as a powerful partner. When planning an online event in the future, please contact Brightcove. We will provide you with unique knowledge and support you in realizing an online event that exceeds your expectations.
