Marketing

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A must-read for video creators! The old but new HHH (Three Hs) strategy

What kind of video strategy should you have in place to ensure the success of your video marketing efforts? In order ...
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What is the relationship between video and brand safety?

## What is brand safety? The term “brand safety” refers to the concept of how to avoid the risk of damaging a company...
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WHY YOU NEED TO ESTABLISH A DATA STRATEGY NOW

By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exci...
Businesswoman Working Dashboard Strategy Research Concept

HOW TO TARGET HARD-TO-REACH AUDIENCES WITH VIDEO

Executive-level decision-makers are a notoriously difficult-to-reach audience for marketers. In order to develop an e...
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HOW TO TAKE YOUR EVENT VIDEO CONTENT TO THE NEXT LEVEL

Whether you’re promoting a conference or your participation in a major industry event, video should play a large role...
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VIDEO CONTENT MARKETING GOLD: YOUR SUBJECT MATTER EXPERTS

Marketing departments are challenged to produce more video while maintaining the content's desired level of expertise...
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What are the advanced scenarios that can be achieved with video x Marketo?

In recent years, video marketing has been attracting attention in BtoB marketing as well. How to efficiently acquire ...
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USING SOCIAL MEDIA TO AMPLIFY OWNED VIDEO CONTENT

We’ve pulled together the top posting best practices for using social to amplify your owned content, so you can see y...
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HOW TO WRITE A VIDEO SCRIPT

Discover how to write a video script that captivates your audience. Follow our comprehensive guide to transform your ...

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