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The “Matryoshka” Problem with Video Advertising: 5 Measures You Can Take to Solve It

This article discusses ways to get out of the quagmire of important issues such as header bidding, VAST tag research,...
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The risks of relying entirely on Facebook and Google

The future of publishers is in which walled garden they build their business.
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VIDEO MONETIZATION: NOT THE MYSTERY YOU MAY THINK IT IS

Here are a few of the present hurdles faced by dynamic ad insertion (DAI) workflows today, along with some solutions ...
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GOOGLE’S UPDATED DFP INTEGRATION FOR BRIGHTCOVE VIDEO CLOUD

Google has updated the integration so that for read access, it uses Brightcove’s CMS API, which is faster, easier to ...
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IAS PARTNERSHIP TACKLES VIEWABILITY MEASUREMENT

The availability of the IAS plugin marks an important point in our continued effort to work with industry leaders to ...
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QUALITY MATTERS: VOD IN VIDEO MARKETING

Consumers now use various devices to watch more than just movies, TV shows, or funny clips, reflecting the growing di...
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POWERFUL TOOLS FOR LIVE EVENTS AND 24/7 CHANNELS

Brightcove Live is a resilient, cost-effective, API-driven platform built specifically for media organizations. New f...
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DEALING WITH AD BLOCKERS TO IMPROVE THE VIEWER EXPERIENCE

Ad blockers impact ad revenue for media. Learn how to tackle this issue and improve viewer experiences with effective...
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MOBILE VIDEO ADVERTISING: OPPORTUNITIES AND CHALLENGES

Video viewing on mobile devices continues to grow, according to data released by the Interactive Advertising Bureau (...

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