Marketing

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TIPS FOR CREATING COMPELLING AND ENGAGING VIDEO EXPERIENCES

To succeed, enterprises need to view video content marketing in a larger context that includes the overall experience...
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A LIVE LOOK AT LUXURY: HOW SOTHEBY’S USES VIDEO

To open its doors and its brand to more buyers, Sotheby’s has partnered with Brightcove to deliver live auction exper...
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UNDERSTANDING THE POWER OF VIDEO

“A picture is worth a thousand words” rings truer today, as consumers seek maximum information with minimal effort in...
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VIDEO MOVES BUSINESS: RETAINING MOBILE CUSTOMERS

Mobility defines modern life. Reach customers anytime, anywhere, on any device. Offers can’t be limited to desktop-on...
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EVERYWHERE COMMERCE: AN ONLINE RETAIL TREND

Visual content now drives content marketing strategies, with brands increasingly acting as publishers to meet consume...
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7 Video SEO Best Practices That Drive Traffic

Are you looking to improve your video SEO and drive more traffic to your site? Here are 7 quick tips that can help.
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HOW AVID TECHNOLOGY CREATED CUSTOMIZED EDUCATION FEATURES

It’s always interesting to explore how Brightcove customers are utilizing our technology and realizing measurable ben...
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PUMA DRIVES CUSTOMER ENGAGEMENT WITH ONLINE VIDEO

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring ...
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USING ONLINE VIDEOS: DIY VS. SOCIAL VS. OVP

Companies embrace online video for its user popularity, emotional impact, marketing opportunities, sales boosts, and ...

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