AO.com has set an ambitious goal of becoming the leading online retailer for electrical goods in Europe—without operating a single physical store. While online shopping often brings to mind static lists of products with pictures and prices, AO is revolutionizing the experience by leveraging video to create a dynamic and engaging shopping journey.
So, how does AO use video to achieve this? The company integrates video content to inform and inspire customers at every stage of the customer lifecycle. These videos offer comprehensive product information, address potential questions, and provide creative ideas for how the products can be used. By bringing products to life through video and multimedia content, AO creates a richer and more immersive shopping experience.
This innovative approach has helped AO establish a reputation as a reliable and independent online electronics retailer—not just in the UK, but also in the Netherlands and Germany, where the company has recently expanded its operations. Through the strategic use of video, AO continues to differentiate itself in a competitive market and build trust with its growing customer base.
