Marketing

viewership_stream

MAINTAIN VIEWERSHIP AND KEEP YOUR LIVE STREAM UP-AND-RUNNING

Our live streaming best practices will help you stay up-and-running and maintain viewership throughout your event (an...
vid_strategy

DEFINE YOUR VIDEO STRATEGY IN 3 SIMPLE STEPS

Three questions can set you up for success when it comes to your video strategy. Follow the exercise to generate exec...
improve_video

SIMPLE STEPS TO IMPROVE VIDEO PERFORMANCE

Brightcove customers often ask how they can improve their video strategies. This series of steps can help anyone impr...
campaign

FIVE STEPS TO VIDEO CAMPAIGN SUCCESS

Making a video and driving ROI from it are two completely different things. Here are five key ways to make sure your ...
video_script

3 MUST-HAVES FOR A KILLER VIDEO SCRIPT

Next time you sit down to write a video script, remember to make a plan before you put pen to paper, show what you wa...
comp_vid

5 VIDEOS YOUR COMPANY NEEDS NOW

You don’t need to produce hundreds of videos per quarter to see results. There are only five videos you should produc...
video_story

SIX PILLARS OF VIDEO STORYTELLING

To adapt the Muse Storytelling Process for a B2B strategy, I expanded the points to include plot, purpose, people, pl...
vid_prod

TAKE THE PRESSURE OFF YOUR VIDEO PRODUCTION PROCESS

Video is an important tool and medium for marketing. Thanks to technology, almost anyone can shoot, edit, produce, pu...
story_luhn

FIVE WAYS TO TELL A GREAT STORY – MATTHEW LUHN

At PLAY 2018, Matthew Luhn talked about the power of storytelling and the five most important things to remember when...

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