Marketing

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AMP UP YOUR VIDEO MARKETING: TIE VIDEO TO REVENUE

Be sure to integrate your video platform with your MAP and CRM. Once you prove the ROI of video, it’s easier to get s...
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BRIGHTCOVE HELPS XERO BOOST CUSTOMER CONVERSION RATE AND LIVE HAPPILY EVER AFTER

Romeo and Juliet, Antony and Cleopatra, Beauty and the Beast—there’s nothing more moving than a great love story. But...
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INFOGRAPHIC: THE SCIENCE OF SOCIAL VIDEO ENGAGEMENT

The growing popularity of social video represents a massive opportunity. This new infographic details the results of ...
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HOW XERO ATTRACTED AND RETAINED ITS FIRST MILLION SUBSCRIBERS

If you haven’t already heard of Xero, the New Zealand-based cloud accounting platform, it’s time you have them on you...
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12 WAYS TO USE LIVE VIDEO FOR MARKETING, SALES, AND IN THE WORKPLACE

Want to understand how you can best utilize live video for maximum business impact? Here’s your guide to becoming a v...
How to make the most of your efforts before, during and after your live event

HOW TO GET THE MOST OUT OF LIVE BROADCASTING

Live video captures attention by offering audiences the chance to be first to know, making it a dream tool for market...
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CRAFTING 1:1 CONVERSATIONS WITH VIDEO MARKETING CAMPAIGNS

While video alone is a powerful lead generator, when paired with marketing automation and other tools, it can provide...
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STREAMLINING VIDEO ACROSS THE ENTERPRISE

Video is a media format that can help improve internal company communications, marketing, sales, and customer support...
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IN-PAGE EXPERIENCES CREATE IMMERSIVE VIDEO IN MINUTES

Brightcove Gallery's video In-Page Experiences allows you to create unique immersive video experiences to connect wit...

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