Segment Sync

Segment Sync is for marketing and communications professionals who want to deliver tailored content to precisely defined audiences. By using video engagement data to create audience segments and syncing with MAPs and CRM platforms to activate specific campaigns, Segment Sync lets you target and nurture your audiences easily and confidently for greater business growth.

Sync with MAPs and CRMs to drive pipeline

Integrate segments directly into your current tech stack with no disruptions. We offer MAP and CRM integrations with:

Blueshift
Braze
HubSpot
Sailthru
Salesforce Sales Cloud
Segment
S3
Custom S3

Learn more about these partners in the Brightcove Marketplace.

Use video engagement data to build distinct audience groups

Create audience segments based on viewers’

level of engagement
location
content interactions
device preference
subscription status

Check out how segments work in Brightcove Marketing Studio.

Automate workflows for more efficiency

Take the complexity and manual labor out of building audiences.

Once segments are built, they will automatically update with relevant audiences
Regular syncs with integrated MAP and CRM systems push segments directly to the tools you’re using

See the full picture with our support documentation.