Brightcove
지원+1 888 882 1880
제품
솔루션 이용사례
리소스
브라이트코브
Search IconA magnifying glass icon.
제품 문의하기
Solutions for Tech Companies

Video differentiates

SAAS MARKETING

Without physical products, SaaS companies need video more than other industries. Video marketing demonstrates the value and complexity of tech products, reducing both customer acquisition costs (CAC) and customer churn. Standing out against the competition is as simple as showing what your product can do.

HOW TO DIFFERENTIATE

SaaS marketing strategies with video content that engages decision makers

arrow in the center of a bullseye
Target potential customers
Integrations allow you to target potential customers with a unified product marketing strategy. Connect your social media accounts, marketing tools like MAPs and CMSs, and analytics platforms to distribute your SaaS videos and refine your marketing tactics.Learn more about marketing integrations
hand holding a shield icon with a checkmark on it
Satisfy existing customers
Reliable video helps you satisfy existing customers with high-quality content that matches your service’s standards. Live stream webinars, create video documentation portals organized by pain point, and never miss an opportunity to retain and upsell.Learn more about reliable video
Finger pressing interactive video element
Improve customer education
Interactive video improves customer education with overlays like quizzes, chapters, and branches to related content. Test comprehension, highlight relevant topics, and showcase new demo videos without ever redirecting them to another landing page.Learn more about interactive videos

Need to update your buyer personas?

Having difficulty meeting your goals for qualified leads?

Learn more about how video can help on our blog.

tablet showing a persona with a bar chart of varying levels
matrix of sixteen video icons inside x and y axes
pyramid showing selection, engagement, and conversion stages of account-based marketing
STREAMING TECHNOLOGY PLATFORM FOR

SAAS VIDEO MARKETING

BRIGHTCOVE MARKETING STUDIO HAS ALL OF YOUR SAAS VIDEO NEEDS

Marketing Studio is Brightcove’s video solution for technology and SaaS businesses that helps you reach your target audience and engage your customer base.

  • Set your brand apart with video content as reliable as your service
  • Unify your marketing team with connections across the tech stack
  • Make data-driven decisions and set precise targeting with video
  • Scale your business with the platform trusted by top global brands
Learn more about Brightcove Marketing Studio
Brightcove Marketing Studio interface

TECH VIDEO SUCCESS

FROM SATISFIED BRIGHTCOVE CUSTOMERS

HOW XERO'S VIDEO VIEWING TIME INCREASED 150%

“The Brightcove integration to our Marketing Automation Platform supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey.”

PAT MACFIEGLOBAL DIRECTOR OF MEDIAXero
See all our customer stories
Xero logo

시작할 준비가 되셨나요?

문의하기