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Solutions for Retail

Attract more customers with

Video Commerce

Video-first experiences are a must-have for retail and e-commerce businesses. Video commerce not only creates a recognizable brand presence, it increases conversions and reduces returns. Get ready to drive engagement with shopping experiences that build buyer trust in your brand and products.

HOW TO ATTRACT CUSTOMERS

with a video commerce strategy that reaches audiences across channels

Finger pressing interactive video element
Convert customers faster
Interactive video converts customers faster by embedding shopping options directly into the video. Beyond overlays like “add to cart” and “click to purchase,” you can personalize your videos with customer data to enhance the interactive experience.Learn more about interactive videos
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Create customer communities
Branded video portals create customer communities that cultivate loyalty with curated video content and live commerce events. You can build a library of product demonstrations or live streaming product launches and craft immersive destinations.Learn more about branded video portals
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Capture customer analytics
Integrations allow you to capture the breadth of customer analytics, no matter how you need to reach them. From e-commerce and social media to marketing automation and content management, unified tech gives you a unified picture of customer behavior.Learn more about marketing integrations

What types of videos work best for e-commerce?

Why is live selling so effective?

Learn more on our blog.

Mobile phone with retail video surrounded by various e-commerce icons
Video of woman applying eye shadow with an interactive buy now option
Interactive video showing polling and buy now elements
Enterprise-Grade

VIDEO COMMERCE PLATFORM

BRIGHTCOVE MARKETING STUDIO HAS ALL OF YOUR E-COMMERCE NEEDS

Marketing Studio is Brightcove’s user-friendly video marketing solution for retail and e-commerce brands that makes selling products more efficient.

  • Increase the effectiveness of your marketing strategy with video
  • Connect and share video across social, web, mobile, and more
  • Make data-informed decisions and drive results with video
  • Scale your business with the platform trusted by top global brands
Learn more about Brightcove Marketing Studio
Brightcove Marketing Studio interface

E-COMMERCE VIDEO SUCCESS

FROM SATISFIED BRIGHTCOVE CUSTOMERS

HOW JUKIN MEDIA GENERATED BIG REVENUES WITH UGC

Brightcove is the video player for our online 
business-to-business ecommerce platform.

Mike SkogmoVice President Of Communications And MarketingJukin Media
See all our customer stories
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