Contact us
|
+1 888 882-1880
M-F 8am to 8pm EST

Analytics

driving_OTTchange

Q1 2020 GLOBAL VIDEO INDEX: EVOLUTIONARY EVENT DRIVING OTT CHANGE

The coronavirus pandemic proved to be an evolutionary event as millions of new users turned to streaming for entertai...
ltv-calculation-hero

HOW TO CALCULATE LIFETIME VALUE IN AN SVOD BUSINESS

The Brightcove Audience Insights Scorecard uses the Fader-Hardie method for calculating a better lifetime value (LTV).
marketingautomatin

CONNECTING VIDEO DATA TO YOUR MARKETING AUTOMATION PLATFORM

When your stack works together seamlessly, your sales team gets leads that they can follow up with—or your leads can ...
redefining-engagement-hero2

REDEFINING ENGAGEMENT FOR OTT VIDEO SERVICES

We're redefining video engagement for OTT services with a bias toward taking action. Understand every subscriber, TV-...
OTT_insights

Q4 2019 GLOBAL VIDEO INDEX: SMARTPHONES KEY TO VIDEO DISTRIBUTION

Next-gen 5G wireless networks are starting to light up around the globe, promising beefier streaming capabilities lik...
defining-conversions-cover

HOW TO CALCULATE AND INCREASE SUBSCRIPTION VIDEO TRIAL CONVERSIONS

Increasing conversions requires properly measuring the free trial conversion rate and employing today’s free trial be...
video_index

Q4 2019 GLOBAL VIDEO INDEX: CTVS GAIN, SMARTPHONE VIDEOS UP

Brightcove’s Q4 2019 Global Video Index found a big increase in the time spent viewing streaming video on a pair of d...
firebase-ott-hero-1

HOW TO SETUP GOOGLE ANALYTICS 4 FOR OTT VIDEO SERVICES

Read how to leverage Google Analytics 4 to track video playback events for your OTT video streaming service to see ho...
e740d5c3-2355-49ed-b8a2-f382784a432e

How do you calculate the ROI of a video distribution platform?

One of the major issues with digitization is determining effectiveness. So how should the ROI of a paid video distrib...

READY TO GET STARTED?

Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.

Talk to us

Products

Services

FEATURES

Solutions

Resources

Company

© 2025 Brightcove Inc. All rights reserved.

Privacy
Terms & Conditions
Linkedin X-twitter Facebook Instagram Rss