Brightcove OTT Flow, our turnkey OTT solution, maximizes the value of your content. With an OTT solution, you can expand your content’s reach by distributing it across platforms, giving viewers access anytime, anywhere. As you advance your OTT strategy, it’s essential to consider how you plan to monetize your content.
Whether you choose to monetize through advertising (AVOD), subscriptions (SVOD), or a combination of both, OTT Flow provides the features and functionality needed to bring your content to market quickly and effectively. OTT Flow offers a comprehensive AVOD and SVOD solution, enabling you to deliver a flexible service tailored to your content. This includes advertising models, discount options, and payment gateways, making it easier to reach new subscribers in diverse regions. With video, application, and subscriber analytics, OTT Flow offers a detailed understanding of content consumption patterns, advertising effectiveness, and key subscriber activities. These insights allow you to define and measure key performance indicators (KPIs), optimize content delivery, and minimize subscriber churn.
The combination of AVOD and SVOD models is increasingly popular. For example, ad-supported content may be offered alongside “locked” content available through a subscription. In advanced models, ads can be removed from the ad-supported content once a subscription is activated.
For short-form and non-premium content, AVOD is a common monetization method. OTT Flow supports Google’s ad-serving platform, DoubleClick for Publishers (DFP).
For long-form and premium content, SVOD is a typical approach to building an OTT subscriber base and monetizing content. However, not all SVOD services or providers are the same. Key factors to consider when evaluating an SVOD service include:
- Subscriber management: Integration with existing subscriber databases and access to dashboards and reports to manage users and reduce churn.
- Flexible subscription models: Options for weekly, monthly, or annual subscriptions.
- Support for promotions: Features like video metering, trial periods, subscription vouchers, promotional campaigns, and flexible discount models.
- Paywall support: Compatibility with specific local and regional payment gateways through secure (SSL), PCI-DSS-compliant transactions.
OTT Flow incorporates technology from Cleeng, a global leader in subscription management and monetization services. This integration ensures that Brightcove delivers a market-leading OTT solution. Through Cleeng, OTT Flow supports SVOD, pay-per-view (PPV), video rentals, and electronic sell-through (EST) in 19 currencies and 180 payment methods. Additionally, it includes a subscriber dashboard, enabling you to monitor and manage subscriber activity related to video and application usage, providing a comprehensive view of your OTT service.
