Brightcove Segment Sync
Segment Sync
Build audience segments based on video engagement data
Target core audiences with confidence with Brightcove Segment Sync™.
HOW SEGMENT SYNC IMPROVES YOUR MARKETING AND COMMUNICATIONS STRATEGIES
Segment Sync is for marketing and communications professionals who want to deliver tailored content to precisely defined audiences. By using video engagement data to create audience segments and syncing with MAPs and CRM platforms to activate specific campaigns, Segment Sync lets you target and nurture your audiences easily and confidently for greater business growth.
Sync with MAPs and CRMs to drive pipeline
Integrate segments directly into your current tech stack with no disruptions. We offer MAP and CRM integrations with:
- Blueshift
- Braze
- HubSpot
- Sailthru
- Salesforce Sales Cloud
- Segment
- S3
- Custom S3
Learn more about these partners in the Brightcove Marketplace.
Use video engagement data to build distinct audience groups
Create audience segments based on viewers
- level of engagement
- location
- content interactions
- device preference
- subscription status
Check out how segments work in Brightcove Marketing Studio
Automate workflows for more efficiency
Take the complexity and manual labor out of building audiences.
- Once segments are built, they will automatically update with relevant audiences
- Regular syncs with integrated MAP and CRM systems push segments directly to the tools you’re using
See the full picture with our support documentation.
SEGMENT SYNC USE CASES
Lead Qualification
Set different segment tags to build a lead score in your marketing platform, then qualify them and move them along the funnel.
Ideal Customer Persona (ICP)
Identify your ICP and create a segment that will report every viewer with similar behaviors and run a targeted campaign.
Content Promotion
Entice a prospect who has watched a particular video with related content to deepen their engagement.
Subscription Management
Identify various customer segments and lead them through their subscription or upgrade journey.
READY TO GET STARTED?
Contact us to learn how we can enhance your video marketing efforts and help generate the results and ROI you need.